Hybrid capture with baits has proven to be a rich source of genetic data for many genera. The depth of information provided allows resolution of rapid radiations and of deep phylogenetic patterns. Retrieved data can also be used for population genetic studies and analysis of functional genetic diversity. To gain a better understanding of the evolutionary patterns across this large, diverse and fascinating genus through phylogenetics, population genetics and sequence analysis, we have designed and tested a set of 1239 baits covering low copy number and functionally annotated genes involved in shade adaptation and development and genetically linked to key traits. We demonstrate successful recovery of sequence data from species across Begonia and from fresh, silica-dried and older herbarium material.